Successful content marketing needs granularity. We research the demographics, psychographssc, trigger points and external and implicit needs of your visitors, so you aren’t held back by the unknown.
We'll help you understand and optimise your customer experience by making the customer journey clear. And when your social marketing is done right, you will start to see clusters, critical touch points and importantly where the gaps are.
Armed with a good customer profile and journey, we can help you optimise the planning process. It’s part ideation, content calendar, forecasting and budgeting, all to promote your content and increase your conversions.
Our goal is to help you produce the most appealing, noticeable content and pepper this throughout the customer journey. By using content breadcrumbs we satisfy customer needs while nurturing customers down the funnel to achieve more sales.
Marketing technology is evolving rapidly and helps us all. Getting the right tools and technology stack and automating ‘content breadcrumbs’ is quite a process. We’ve done it and helped our clients to do it too, and we can use this experience to help you too.