Brochures can be a critical part of the purchase process and need to accurately accompany information on the web. Yes they are convenient for some customers, but when done well they can change perceptions of the whole brand.
Direct mail has changed over the years and especially post GDPR. We love this because we were never a fan of high volume, expensive, intrusive marketing. But like email, when used further down the sales funnel it can be very impactful. Truth is, it lands, it gets opened and it can excite. But only if it's done right.
Previously these could be seen as cheap sales materials that became replaced by their digital counterparts. Although this was partly true, these days it's more about enhancing the offline customer experience, delivering information with the right feel and gently nudging customers down a funnel.
Like brochures, catalogues need to complement their digital counterparts. For high-value items they can bring a product alive in a completely different way to the web and provides the customer with a completely different experience.
We don't see printed stationery as mandatory anymore, we see it as an opportunity to make a difference. Brand touchpoints are 'moments of truths' for the customer and if stationery is considered it can have a subtle but powerful impact for very little money.